DESIGNER FEATURE: JASON RIEKE Jason is a Licensed Architect who has been working in the Architecture and Design field for over 15 years. He has been with Bar Napkin Productions for almost 2 years. Jason has designed and been involved in all types of projects including unique restaurants, QSR (quick service restaurants) for multiple franchises, hotels & retail stores for national brands and unique corporate offices all over the country. Jason prides himself on his past experience and putting his clients' needs first. He is also involved with Habitat for Humanity as a construction leader, this hands-on experience gives Jason a unique perspective on other projects for he understands how to pay attention to all the small details.

How would you describe your style of design?

My original design style has always been “form follows function” and has tended to be more minimalistic. I love that my career has brought me to Bar Napkin for I have been able to push that design language to more artistic projects but always making sure that I question every decision with, “will this design feature add value to the design and the concept?”

What are some ways that you stay inspired?

Looking at anything beside Architecture. I like to see what is happening with technology and how it affects life and try to see how it would be possible to integrate into Architecture. I like to study the design of exotic cars and yachts because they are able to push design language, without limits, and a lot of inspiration can be derived from that freedom.

Describe your design process.

I first try to understand my clients' desires and needs. Then it is the responsibility of the Architect to meet or exceed their needs while also creating a unique environment that stimulates their daily experience and, if all goes according to plan, translates into their business’ success.

What is the most challenging part of your job?

The most challenging part is always trying to come up with new and innovative ideas while balancing budgets and clients' needs.

What is the most rewarding part of your job?

Walking through a job site with the client and having them finally realize that, “wow, this looks awesome.” That is when they are finally able to truly view the project how we had always envisioned. The outcome is what really makes it all worthwhile.

Why did you decide to go into the design industry?

From an early age I liked to let my imagination run and never followed the assembly instruction when playing with legos. What fun is it to follow the instructions?

What are some fun projects that you’re currently working on right now?

AvAir is by far the most fun. The clients have put the utmost faith in us as designers which has allowed us to really pursue design as art.

Is there a project that you are especially proud of?

I am honestly most proud of my current project with AvAir. It has really allowed me to push my design language and develop unique ideas.

Provide us with two images that speak to you and explain why.



My favorite architect is Frank Lloyd Wright, he always had the ability to create something unique and memorable.

The Hancock Building

The Hancock building is one of my favorite structures because they used the structure of the building as a decorative element.  The functionality of the building became the aesthetic.