“The Strand helps our palate and overall sense of style become a little more sophisticated.” – Sonoran Living
Bar Napkin Productions developed the name, brand and concept for this hip, urban Italian restaurant where pasta is king. This is immediately evident in the playful logo graphic that uses pasta to form the word “Strand.” The name is set in a pasta gold color and set against Italian red in a circle form that evokes a plate.
This same form continues in the menu, packaging, signage, website, social media platforms and uniforms. It is even used in circular magnets used as order numbers to be placed on the metal frame of the custom booth pavilions.
The signature, one of a kind revolving signage is in the shape of a large exclamation mark that emphasizes the delicious fun to be had in this fast casual restaurant.