Cardinals Score Big With High Design, Luxury Club Level
Luxury suites have become a huge revenue stream across the NFL as they have provided an array of options for the ultimate game day experience. When The Arizona Cardinals envisioned a more sophisticated and entertainment charged Club Level at the University of Phoenix Stadium, they called upon Bar Napkin Productions!
Bar Napkin Productions collaborated alongside Michael Bidwill and the Arizona Cardinals organization to create an upscale interactive game day concept that features a mixture of luxury and state of the art technology in a design that celebrates the Cardinal’s passionate “Bird Gang” culture and community.
The first phase of improvements, which began in March and is open for the 2017 season, includes extensive upgrades to the club concourse’s 50-yard line lounges, 2 new 50-Yard line all-inclusive VIP Suites, and the addition of two new premium hospitality spaces - the Flight Lounge and the Bubble Lounge.
The completely remodeled 50-yard line lounges were designed as the ultimate viewing experience. The focal point of each lounge space includes a dramatic high definition LED video wall, spanning 49’ feet long and more than 11’ high. The video walls have split screen capabilities to show multiple games from around the league during pregame, and are dedicated solely to the Arizona Cardinals action once kickoff starts. For fans wishing to keep up with the out of town games, there are plenty of screens located throughout featuring action from around the league. Each lounge features one of two of “Arizona’s longest bars” - each of these stunning illuminated bars spans 65 feet in length and looks like a bird taking flight. Upgraded flooring, finishes and furniture create a variety of seating options befitting a premium experience.
The Flight Lounge, on the east Club concourse, is a full-service premium wine bar with over 100 wines to choose from. Warm woods, textured walls and signature wine displays create an inviting experience with views of the field.
The Bubble Lounge is a brand new 3,300 square foot space overlooking the West 50-yard line lounge. This champagne bar feels like a Las Vegas club with high end architectural finishes such as marble, stone, and wood. Plush red velvet sofas are beautifully placed under a custom “bubble” chandelier centerpiece. This exclusive, reservation only area will be a hot ticket on game days featuring champagne brunch, live music, and on-going food and drink offerings throughout the game.
Bar Napkin Productions is currently hard at work on the second phase of improvements, which will target the remainder of the Club concourse and lounge spaces. Construction scheduled to begin at the completion of the 2017 NFL season and will be completed in time for the 2018 NFL season.
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